Semrush, Semrush seems to be a winner in the variety and the number of features. In fact, checkout my. Semrush comparison. Ubersuggest in 2023 by cost, reviews, features, integrations, deployment, target market, support options, trial offers, training options, years in business, region, and more using the chart below. It also has the edge over Ahrefs when it comes to comparison charts, which are convenient for beginners and experts alike. Plans and pricing for Ahrefs are as follows: Lite: $99. QUINTESSENTIAL PBN LINKS II AVG DA AND TF 20+ UPTO 30+ II AT $12. Ahrefs has the worst search volume estimates. ppcninja. Total disclosure: I’m founder of Seobility. So, even if you have a favorite for keyword ranking data size and accuracy, you may. Within a short period of time, Ahrefs built a sterling reputation in the SEO community and became widely regarded as one of the most accurate backlink analysis tools on the market. 5 stars with 69 reviews. For your monthly subscription on Ahrefs plans, you have 48 hours to ask for a refund. - Keyword volume: which tool gives more precise information? - Keyword difficulty: which tool gives more precise information? Ahrefs for opportunities, and opportunities equals money. SEMRush is primarily organic/content focused. based on preference data from user reviews. As you’ll soon see, Ahrefs also has a number of. Today’s Ask An SEO question comes from Kayle from Cape Town, who asks: Google shows 314 of my web sites pages are indexed, but Ahrefs only shows 260 internal pages and Semrush only shows 220. Features Comparison. So, keep reading our review of SEMrush all-in-one SEO toolkit. One benefit of Ahrefs is the ability to filter keywords based upon position, volume, keyword difficulty, CPC, traffic and SERP features. Semrush is a 360-degree digital marketing toolkit. Spending $3k+ in tools monthly isn't fun, so whenever we can cut costs its a win. As of writing this post: Keyword database: Semrush had 19. Lite: Costs $99 per month and gives you access to 1 user. WooRank: Best for user-friendliness. Semrush’s enterprise plan (“Business”) is only $449. AHREFS all the way. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. Pro: This is the starter plan from Semrush which is perfect for marketing newbies and small in-house. And the winner is. It checks your website for over 100 pre-defined SEO issues relating to these issues:Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest. The interface of Ahrefs is more user-friendly than the one from SEMRush. Although they do focus on SEO (especially keyword research). Moz: best for local SEO. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. So, all in all, SE Ranking is the winner of the SE Ranking vs SEMrush Ease of Use round. Although they do focus on SEO (especially keyword research). Semrush is better to analyze traffic, doing keywords research etc. Semrush vs. Semrush: Best for power users. Whereas in Semrush, it can be challenging for beginners to understand the functions of Semrush fully. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. (Feature Comparison) Which is the best SEO Tool to use, SEMRush VS Ahrefs? A detail comparison of their most important features. When comparing quality of ongoing product support,. Hands down Semrush is one of the best SEO tools. Great if you want more data, especially backlink data, or are working on a large site or have specific use cases. You can use the Overview report to learn: The size of your market and the level of market competition. Moz’s pricing ranges from $99 a month to $599 a month. 95/mo which is used by over 10 million people worldwide. Not to mention, Ahrefs’ interface is better. For more information about these products, you might like to check out our Semrush review, our Ahrefs review, our Ahrefs vs Semrush shootout, our Ahrefs vs Moz guide and our guide to Semrush pricing. com Traffic and Visitor Engagement. 95/mo (Ideal for small business owners and solopreneurs) Business – $499. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it. The big difference is that SEOquake (SEMrush's browser extension) is free, which Ahrefs SEO Toolbar only works with a paid account. Plus if you are on a budget, the Semrush team is giving my readers an exclusive 14 day free trial for you to get access to world class data without the expensive fee. 166 I have used Ahrefs and Semrush and I can say that Ahrefs is better for crawling backlinks. SEMrush utilizes a research-based approach for finding the optimal keywords. Categories. The cheapest plan limits you to 1,000 pages per report while the best is 10,000 per report. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. In this article, we will compare Ahrefs vs Semrush to determine which one is the better tool for your SEO campaign. Semrush: Best for power users. Related: Ahrefs vs SEMrush vs UbersuggestIf you have to choose one among Semrush and Google Analytics, I would say go for Semrush. Semrush is a 360-degree digital marketing toolkit. Website Auditor. These are three interchangeable tools. 2. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Ahrefs has a rating of 4. SEMrush only offers email support. Compare Ahrefs vs. Negative SEO Monitoring 25 May 2020. For your monthly subscription on Ahrefs plans, you have 48 hours to ask for a refund. You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlinks. 33 and $416. Pick pricing plan which fits for your needs best. SpyFu – Pricing Semrush pricing. When people wonder “how accurate is SEMrush,” the keyword explorer feature is the first advantage that’s mentioned. Sure, there are slight differences. Google Analytics: Pricing Plans. 38%. So if you’re an agency that needs a ton of features, data, and PDF reports to send to clients, Semrush is a solid value. The way Ahrefs presents the data collected is much more intuitive and easy to understand than the way SEMRush offers it. With Ahrefs, the Lite plan offers ranking updates every 7 days, every 5 days on standard, and every 3 days on the top tiers. SEMrush & Serpstat Price Comparison. Tools, such as Ahrefs and Spyfu, are cheaper than Semrush, but don’t have nearly as many tools. Canva received a SoftwarePundit Analyst Rating of 93 while Visme received a rating of 89. Moz’s primary strength here is that the free version of its tool offers more keywords than SEMrush. Semrush data can be seriously unreliable. It’s a generic keyword – so yes, I believe it’s hard to rank. Advanced: Costs $399 per month for 3 users. While Ubersuggest is cheaper and simpler, SEMrush has more marketing features. It can help you boost your positive online visibility, hone in on your competitors’ tactics, polish your content (and optimize it for search engines), and create irresistible digital marketing campaigns. Similarweb data covers 90 countries and allows you to go back. Based on verified reviews from real users in the SEO Tools market. Set up Link Building tool. SE Ranking is a comprehensive toolset for agency and in-house pros. Ahrefs offers a free Webmaster tool account, whereas Ubersuggest offers a free trial. Your choice, both are good anyway. Pricing Details (Provided by Vendor): Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Today, I landed on a video from Nov 2020 of a guy, comparing all those tools vs GA/Ezoic analytics data for 2 of his own websites. It lacks some of the the more in depth features for more extensive SEO such as the backlink gap and keyword gap analysis offered through SEMrush. SEMrush is more affordable at higher pricing tiers (Agency and Enterprise) compared to. Tracking performance and tweaking based on data. When we compare the common. ahrefs. Keyword Explorer works similarly to other keyword research tools. Ahrefs vs Semrush SirTop Apr 28, 2023 Which is a Better SEO Tool ? Ahrefs Votes: 6 28. ago. Now to be fair, given how Google dominates the search engine market. Semrush. If both Ahrefs and SEMRush give an easy keyword difficulty, and when I Google the term I see everyone and their cat writing the exact thing, then I'll assume KD is actually higher. Let's take a look at what this means for the quality of backlink. Definitely worth the $69 (get the bhw discount code) if you know what you want it for. If you think of Ahrefs Lite vs. However, if you’re looking for Serpstat vs Ahrefs or Serpstat vs SEMrush you’re going to be disappointed. In my opinion, Ahrefs’s index is more fresh and accurate than any other tool on the market. Cheapest keyword research tools: SE Ranking. With Semrush, you’ll need the Agency Growth Kit add-on to access its agency tools. It also shows the keyword difficulty, related keywords (LSI), and who is already ranked for this keyword. The reason why Semrush is the best are: 1. This is a complete guide to Ahrefs. 1. Ahrefs is. Top 3 FREE Semrush Competitors for 2023. Reaction score. com received 11. Ahrefs boasts a massive and constantly updated backlink database, as well as a top-notch keyword research tool and rank-tracking feature. Ahrefs vs SEMrush Alternatives: The SEO Tool Wars 11 August 2020. 14 Best Ahrefs Alternatives for All SEOs, Marketers and Bloggers. Semrush 3. Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises. Ubersuggest is a great tool for getting started in SEO, but it doesn’t offer the advanced features that you can get with Ahrefs. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. If you’re trying to check many sites or pages in a short period of time, Ahrefs may slow you down. Similar to Ahrefs, SEMrush’s Business plan allows users to track up to 5,000 keywords while their Pro plan only tracks 500. Ahrefs vs. Ahrefs offers subscription packages for any budget. Let’s now talk about some FREE Semrush alternatives and competitors you can use in 2023. Raven is available on a 7-day free trial, and so is SEMrush. Long Tail Pro vs Ahrefs. Semrush. Understand your keyword’s traffic potential by looking at how much organic traffic the top-ranking page gets. . At $39 per month, SpyFu costs much less than Semrush. SEMrush has a modest set of tools as well, so I would recommend SEMrush for a company with some money to spend, Ahrefs for those with lots of money to spend, and SpyFu for the startups and small businesses. Semrush is used by more than 10 million people worldwide and it has over 20 billion keywords in its arsenal. Moz Pricing. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. For starters, SpyFu lacks brand monitoring and social media tracking features which are vital components of competitor research. United States. 4/5 stars with 396 reviews. The other tools don’t let you do this for a website you haven’t already set up as a project. . You can enter up to 10,000 keywords at a time in the Keyword Explorer, and it will output. Ahrefs outshines in competition with Semrush as it is a more specialized tool. I think Ahrefs is more honest - Uber Suggest and SEMrush are just too optimistic. Top 3 FREE Semrush Competitors for 2023. And it’s not as well-suited for agencies as Semrush is. 1. In one study, users ranked these tools in order of simplicity. Home. Ahrefs, SEMrush, and Ubersuggest stand out as powerful allies for marketers and SEO enthusiasts among the top competitors in the sector. The SEM Rush and Ahrefs are two of the most popular and powerful SEO tools on the market. KWFinder: Best value. SEMrush. HipChat: Free for unlimited users with few limited features. After diving into both tools ahrefs vs semrush, we can confidently tell you that Semrush is the most powerful SEO tool. However, in the battle between Semrush vs Ahrefs, Semrush has a slight edge because it offers a free plan, unlike Ahrefs. SEMrush Rank Tracker is available on all paid SEMrush plans, but depending in the plan you have different keywords tracked quotas. Related: Ahrefs vs SEMrush vs Ubersuggest: Which is a Better SEO Tool? The tool shows an interactive graph to check how your site has progressed globally in 171 countries. Ahrefs - Very thorough link database, and some of their newer tools are strong. . Ahrefs does not offer this feature. Although Moz and Semrush are both SEO toolkits Semrush offers even more useful. Semrush is huge, but Ahrefs blows them out of the water. How is Ahrefs better than Semrush or Moz? It’s a fair question and one we can’t answer entirely without bias. Compare the best ecommerce platforms. Pro – $129. SimilarWeb using this comparison chart. SEMrush Pro – 500 keywords; SEMrush Guru – 1500 keywords; SEMrush Business – 5 000 keywords. Both Ubersuggest and SEMrush are incredible tools for soaring rankings, measuring performance, and learning from competitors. You can read more about why Ahrefs doesn’t take more factors into account in their blog. As you’ll soon see, Ahrefs also has a number of non-SEO features too. Cutting to the chase, I'll just say that Ubersuggest is better for beginners, and SEMrush is for more advanced bloggers who want more SEO tools like backlink. Updated: June 18, 2023 by Sravan K • 8 min read. Free Version. Also loaded with a ton of other tools for paid, SEO, content and social - most of which are not used by the majority of their users. 95/month; Business Plan: $449. It's really is the ultimate all-in-one tool when comparing other performance measurement. Use Rank Tracker by typing in the domain you’re interested in testing and some keywords. The numbers seemed weird on Google so I compared it with Ahrefs and Google stated 30. SEMrush has a policy similar to Ahrefs, and the most affordable package starts at 99. Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. Now you just need to select the Competitors tab. side-by-side comparison of SE Ranking vs. Visit the tool here and enter your website URL as described in the below image. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. Bulk Keyword Research. Plus, the keyword wasn’t super competitive. Forums. And it can help with:SEMrush offers a larger, more current keyword database. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. 8 billion keywords across 142 countries. Circling back to the Moz vs. co. 4. There are little things that each does really well though, like semrush is an axcellent all in one solution and ahrefs has a great v2 analysis to see how websites perform overtime and do comparison, a lot easier than the equivalent feature on semrush but then ahrefs forces you to for example download broken backlinks and do analysis on your end. Semrush is also second to none when it comes to providing the most accurate search volume data for keywords. Compared to Ahrefs, Semrush is better for keyword research. Both Ubersuggest and Semrush offer multiple pricing packages. While they’re designed. However, reviewers preferred doing business with Semrush overall. Semrush is more accurate than Ahrefs for traffic numbers, I say to clients whatever Ahrefs shows it's usually 2-3 times that number. Ubersuggest only has basic features. Ubersuggest et Semrush sont tous deux d'excellents outils de SEO qui offrent un large éventail d'outils, notamment la recherche de mots-clés, l'audit de site, l'analyse des liens retour, etc. About the number of searches, it can vary from a tool to another, usually I use at least 3 tools and I take as real the numbers shown on most tools. United States India United Kingdom Philippines Brazil. Both Ahrefs and Semrush are actually evenly matched in terms of accuracy, but Semrush has a slight edge because it refreshes more frequently. To achieve this, call up Organic Research. 6% discount too; and Moz is the most generous of the three here, giving you a 20% discount for paying annually. SEMrush has an SEO checker that audits your site, then offers suggestions for improvement. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide. These include a. Ahrefs provides data from multiple search engines, allows an in-depth look into competitor content without add-ons, and lets you work on an unlimited number of verified projects. Semrush & DemandSage Official Tie-Up. The other tools don’t let you do this for a website you haven’t already set up as a project. Semrush I like to use to check out where the search traffic actually comes from, how much it roughly is and what the keywords are. Semrush vs Ahrefs. And when we compared the GKP against the top tools, we found that the GKP generates 98. Personally I have Ahref thorugh account shared and I'm good. 2. Moreover, it provides you with an on-page site audit and an overview of your backlink. 95/month; Semrush offers three balanced tiers, with their lowest package great for small businesses, and their business plan an excellent option for large agencies and organizations. Compare the similarities and differences between software options with real user reviews focused on features, ease of. SEMrush”. Ahrefs’ keyword difficulty is based solely on backlinks, and they only use the average number of referring domains within the top 10 ranking pages. Guest post links starting @$60/post,All niches are Acceptable, Sites can be chosen, on your Own. Black Hat Search Engine Optimization — it’s what this forum is all about! Discuss ideas and methods to improve your site’s rankings using black hat SEO tactics, which focus more on search engine factors rather. 7 day free trial. This means you can test without risk, and see which tool suits you. Who is your biggest organic competition within your industry. It's relatively new tool, and it comes with both a free and a paid version, plus a trial of the premium features. The configuration process consists of two steps: 1. There's a few reasons why Semrush's rank tracker is better, but for most people, only one of them is a big deal. Check the detailed Ahrefs vs Semrush comparison here. Interestingly here, Spyfu has the highest median keyword volume compared to the other tools, rather than SEMrush, which means it had more total keywords on the higher side and fewer on the lower side. The price is $60 per 500 new keywords added to Rank. Standard: $179. Popular Comparisons. 95 per month and include the same set of features. 2K (~86% less!) Somehow SEMRush seems more accurate to me, however I take both with a grain of salt and Google the keyword myself and try to analyze the competition myself. Semrush keyword research tool offers you a HUGE database of 21 billion keywords from 142 geodatabases. 95/mo (Ideal for beginners and bloggers) Guru – $249. 5. 5T for Semrush spread over various locations and languages. But if your focus is on getting quality backlinks, Ahrefs should be your pick. How To Check Domain Rating: Ahrefs offers a free tool to check DR. Partnerships. Ubersuggest, Ahrefs, and Semrush are among the most complete, easy-to-use, cost-effective SEO platforms. Botify. Nightwatch. For SEO research and tactical SEO, Ahrefs wins. SSL problems. 59. Ahrefs如何比 Semrush 或 Moz 好 这是一个公平的问题，我们无法完全不带偏见地回答这个问题。 因此，我们不会再创建另一个乏味的并排功能比较，而是分享一些只能在 Ahrefs 中找到的有价值的功能。Ahrefs currently does not offer a free trial. Yoast. January 17, 2021 20 Min read Figuring out which tool is right for you There's a bunch of articles out there comparing Ahrefs vs Semrush. That said, Ahrefs has erected- in pollutants to remove unwanted keywords. For example, I recently created a piece of content optimized around the comparison keyword “Ahrefs vs. ago. Ubersuggest. 95 per month. com vs semrush. Keyword Grouping – Semrush’s Position Tracking tool allows users to group keywords by tags, which can be useful for organizing and analyzing data. In fact, Semrush has the largest keyword database in the industry (over 20 billion keywords) and you can easily obtain thousands of keyword variations for your target keywords. Advanced: $399. Ahrefs and SEMrush have a little learning curve, and it might take a few days before you can start to use them to the fullest. You can discard Moz. The devil’s advocate title. Additionally, you would have to pay for a 7-day trial. 73 / 5 stars vs Semrush which has 2156 reviews and a rating of 4. When comparing the two sites, SEMrush is slightly better. I've been using the Top two SEO Toolsets for months to bring you this review. When it comes to pricing, both these tools have similar pricing plans and the most expensive plan of Ahrefs costs you $999 epr month whereas the most expensive plan from Semrush costs you $499. Ahrefs rates 4. Both Ahrefs and SEMrush have browser extensions that help you quickly evaluate a website's domain authority, estimated backlinks, and other basic data. 3m. Semrush also has an enormous keyword database for Google, which gives you all of the ideas that you need for writing tons of articles. And Semrush lets you track Baidu. or try a custom plan. Semrush has the highest percentage of keywords that come closer to the real numbers Google itself reports, which means that when it comes to data accuracy, Semrush is the top solution. 1. SEMrush offers daily updates on rankings. Overall, Semrush and Ahrefs are pretty similar. Check Capterra to compare Ahrefs and Semrush based on pricing, features, product details, and verified reviews. But with a larger database, Ahrefs is better at tracking backlinks and discovering new. Mangools = A lower cost alternative that integrates data from multiple SEO tools (not Ahrefs as they don't allow that. Semrush vs. Después encontramos a Moz con 47 millones, seguida de SE Ranking con 20 millones y finalmente Ahrefs con 10 millones. I wanted to know what my competition was ranking for. Ahrefs doesn’t have any tools to help with PPC or social media. It is the bulk/batch analysis feature that allows you to analyze the backlinks of up to 200 domains, subdomains, subfolders, and URLs. SEMRush can be a viable choice for a lot of marketers. Keyword Grouping – Semrush’s Position Tracking tool allows users to group keywords by tags, which can be useful for organizing and analyzing data. Moz offers what it calls the Keyword Explorer. SpyFu. Although Moz and Semrush are both SEO toolkits Semrush offers even. Monymony said: I was just researching the traffic for a certain keyword. The first two (Nightwatch & SE Ranking) being more budget friendly, and Ahrefs and Semrush starting in a higher price range. Ahrefs如何比 Semrush 或 Moz 好 这是一个公平的问题，我们无法完全不带偏见地回答这个问题。 因此，我们不会再创建另一个乏味的并排功能比较，而是分享一些只能在 Ahrefs 中找到的有价值的功能。 Ahrefs currently does not offer a free trial. Over 7 million people are using Semrush for SEO purposes. Kaydol. Of the list of 10, only 3 have a different volume! I don’t know where Semrush gets their click data, but based on this list, I have a vague idea. As well as discovery the keywords used, you'll also get useful information about how often they're searched per month, how. Identify your competitors in Semrush. In some cases – lower-mid traffic range (50K-150K visits) – it is even superior, while for smaller (<50K) and larger (150K+) sites Semrush shows fewer errors. Both products were equally easy to administer. In the case of SEMrush, you can’t do anything until you at least sign up for a 7-day free trial. Semrush only gathers data from the Google search engine and shows you the data from that only. TL;DR: For Site 1: Actual Traffic: 287K (from Ezoic Analytics, I guess that's what he used for this one) SimilarWeb estimated traffic: 147K (~48% less) Ahrefs estimated traffic: 39. Give a quick Google search on the terms 'Best SEO Tools' and you are bound to find articles featuring one or all of these tools - Semrush, Ahrefs, Moz, and SpyFu. SEMrush is more efficient for SEO research, analyzing backlinks, SEO site audits, rank tracking, and offers a better price for value. Simplicity of Use. Both Ahrefs and SEMrush are excellent SEO tools and it ultimately depends on your specific needs and preferences. Moz Pro is easy to use and offers a user-friendly interface. Both tools have similar features such as site audit, rank tracking, and content analysis. SEMrush is an SEO competitive research tool that can help you do competitive analysis and manage all aspects of your digital marketing strategy. SEO Power Suite. Exact Google rankings for your site’s keywords: Search Console. Ahrefs vs SEMrush Alternatives: The SEO Tool Wars 11 August 2020. 4 billion of those keywords are for the US alone. SEE ALL PRICING. 282. 5. See side-by-side comparisons of product capabilities, customer experience,. It has several features similar to Semrush: Accuracy-wise, Similarweb’s traffic data quality is comparable to Semrush. Tools for Building Backlinks. In short, both Ahrefs and Semrush offer comparable data and features for performing domain analytics, but Ahrefs’ comes with a significantly steeper price tag. Additionally, the tool comes with a free trial. 6% discount) if you do so; Semrush gives you a 16. However, Ahrefs stands out with plenty of unique features. "Simplicity and accuracy combined". Semrush rates 4. Strumenti. See this. In the slot, enter your domain, select the country and click Search. All paid plans crawl your site weekly. On the other hand, Semrush comes with a free version. Semrush offers three pricing plans: Pro plan: $119. Google Analytics. SEMrush offers comprehensive SEO features, but the in-depth details can be. I was searching a keyword's data in Ahrefs and SEMrush. Ahrefs: # of keywords I rank for that are “easy” according to Ahrefs: 1,174; SEMRush: # of keywords I rank for that are “easy” according to Ahrefs: 29; ResultsNormally speaking, you can try Semrush free for seven days — however, for a limited time the company is providing an extended 30-day trial of the tool, which you can access via this link. Don't forget to save 20% on annual billing. 95/month; Semrush offers three balanced tiers, with their lowest. and Semrush extensively at our agency and Semrush remains the tool of choice. Choosing the right tool depends on the specific needs of the business. SEMrush is more like a feature creep, instead Ahrefs puts all data and features more intuitive and usable together. Keyword difficulty scale for Ahrefs. 2 billion keywords in its database. Just imagine, stumbling upon big group of keywords through reverse engineering, in a niche that you had not even thought of. Most of these tools can’t compete with Semrush’s features. Besides competitive research, this plan unlocks access to. It will include SEO, SEM, social media, and content marketing. Hello BHW, In this thread, I will share my keyword research strategy. Additionally, the tool comes with a free trial. The first step in purchasing practice management software is identifying the parts of your business that can benefit from this type of technology. Going against a commonly-held belief can sometimes pique a curious reader’s interest and get them to click on your title. Moz Pro rates 4. 6% Semrush Votes: 15 71. Both are mostly the biggest players in SEO tool industry, but when you ask me, which one is the tool you should consider, its Ahrefs. (Plus, it comes with a full 30-day free trial) So if you’re in a tight budget, Moz Standard might be a good option for you. Ahrefs vs.